Through my ongoing work with TSB Communications, a Vancouver, BC-based group of companies, I've grown into a multidisciplinary creative professional. My expertise spans UI/UX and product design for web and mobile, graphic design, WordPress, Shopify, social media assets, 3D design consulting, and video editing — a constantly evolving mix that keeps me at the top of my craft.
What Sets Me Apart
1. End-to-end ownership with zero gaps
Across every context, I am the person who takes something from nothing to done and stays accountable through every phase. Feasibility research, design, contractor coordination, stakeholder presentation, dev handoff, live iteration, client retention. I do not hand off problems. I own the outcome.
2. Systems thinking applied to human-facing problems
My architecture background is not a detour — it is the foundation. I have always designed at multiple scales simultaneously: the site and the city block, the UI component and the product flow, the single order form and the full CRM platform. Connecting complexity to simplicity is my default mode.
My architecture background is not a detour — it is the foundation. I have always designed at multiple scales simultaneously: the site and the city block, the UI component and the product flow, the single order form and the full CRM platform. Connecting complexity to simplicity is my default mode.
3. Durability and investment return
Four years at TSB navigating six platform pivots, government contract extensions, 90% client retention rates, and design decisions that held up at real scale — 3.6M bookings and $26M in healthcare savings. I do not leave when things get hard. I get more useful as the context gets more complex.
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Four years at TSB navigating six platform pivots, government contract extensions, 90% client retention rates, and design decisions that held up at real scale — 3.6M bookings and $26M in healthcare savings. I do not leave when things get hard. I get more useful as the context gets more complex.
Download Resume
achievements at TSB Group
- Salary increase and promotion 6 month after onboarding (It repeats every company I ever worked for). I do that by combining my commitment to projects and showing strategically results in quantitative and qualitative instances:
- Showing design result applied to real problem's solution envisioning business goals short, mid and long-term.
- Working as a keeper of team's engagement, moral and communication best practices (as designer and as manager).
- Showing design result applied to real problem's solution envisioning business goals short, mid and long-term.
- Working as a keeper of team's engagement, moral and communication best practices (as designer and as manager).
- 100% client retention as web designer, including consistently challenging clients, with ongoing add-on work and maintenance requests continuing even years after the original contract was completed. When I performed as product designer and product manager not only delivering beyond expectation results demonstrating good listening and engagement to solve the business problems but also for showing adaptability, approachability and commitment through out the process.
- Significant increase of healthcare products revenue when performed as UI/UX improving and upgrading existent products and as product designer creating new products participating in full product cycle from envisioning to MVP and marketing to support the main clients such as Vancouver Coastal Health and Fraser Health.
- Tripled Bella Virtual staging services revenue to a million dollars company in a year when helped marketing team to surf real estate wave leading design projects to support outreach, social media campains and seo content. (as well consulting for complex projects as architects retaining large clients such as Pacific Concord, Omni Group and Bossa).
Jaque as Product Designer and Product Manager
LOB Healthcare Platform (Platform that serves 3.6M+ bookings across BC):
- Designed analytics dashboard replacing manual data exports across 70+ healthcare facilities, enabling fast decision-making.
- Led end-to-end UX for iOS self check-in MVP with Fraser Health and Vancouver Coastal Health.
- Delivered WCAG and WAI-ARIA compliant product built for public health authority scale.
- Redesigned VGH's internal lab directory, measurably reducing volume of internal lab inquiries.
- Designed analytics dashboard replacing manual data exports across 70+ healthcare facilities, enabling fast decision-making.
- Led end-to-end UX for iOS self check-in MVP with Fraser Health and Vancouver Coastal Health.
- Delivered WCAG and WAI-ARIA compliant product built for public health authority scale.
- Redesigned VGH's internal lab directory, measurably reducing volume of internal lab inquiries.
Bella Platform (Designing and product managing the platform):
- Consolidated order management, inventory, and studio workflows into one system, eliminating manual dependencies.
- Led concept to launch including QA coordination and release readiness over a 4-year iterative cycle.
- Product scaled to support 40,000+ images per year and contributed to over $2 billion in real estate sales.
- Consolidated order management, inventory, and studio workflows into one system, eliminating manual dependencies.
- Led concept to launch including QA coordination and release readiness over a 4-year iterative cycle.
- Product scaled to support 40,000+ images per year and contributed to over $2 billion in real estate sales.
Jaque, the Web and Graphic Designer and Design Lead
At TSB Communications I designed/lead development of 12 websites for external clients including Vancouver General Hospital Internal Lab repository, Vancouver Film Festival and Kelvin Luk Real Estate Group.
With Akshon Esports Media I lead the revamp 3 esport websites and year maintenance. PlayVs and Evil Geniuses still request specifically for Jaque regularly for contract add-ons as she owns the website ux and knows the structure and scalability.
>> Increased engagement by restructuring information architecture and improving visual hierarchy.
>> Enhanced performance and SEO, resulting in increased organic traffic and faster load times.
>> Reduced task completion time and improved usability through clearer navigation and interaction design.
- Bella Staging increased the conversion in +17% on their first website revamp in 2023 and 11% on the second revamp in 2026.
- Play Versus reported reduction of 35% on bounce rate after the redesign.
With Akshon Esports Media I lead the revamp 3 esport websites and year maintenance. PlayVs and Evil Geniuses still request specifically for Jaque regularly for contract add-ons as she owns the website ux and knows the structure and scalability.
>> Increased engagement by restructuring information architecture and improving visual hierarchy.
>> Enhanced performance and SEO, resulting in increased organic traffic and faster load times.
>> Reduced task completion time and improved usability through clearer navigation and interaction design.
- Bella Staging increased the conversion in +17% on their first website revamp in 2023 and 11% on the second revamp in 2026.
- Play Versus reported reduction of 35% on bounce rate after the redesign.
I perform as UI/UX designer for 3 online products to improve performance of services already running for long time in the market in a time when online products need to be reinvented to embrace audience and technology changes.
With Bella Virtual Staging, LOB Online Booking and Cellunlocker, I created/contributed to 3 platforms to automate processes and escalate production.
>> Bella Virtual designer handoff errors decreased in 90% after applying comment by photo on operations process.
>> Client revision request reduced in 22% after applying accept to download feature on delivery screen.
With Bella Virtual Staging, LOB Online Booking and Cellunlocker, I created/contributed to 3 platforms to automate processes and escalate production.
>> Bella Virtual designer handoff errors decreased in 90% after applying comment by photo on operations process.
>> Client revision request reduced in 22% after applying accept to download feature on delivery screen.
Professional Timeline
2006 >> Started professional journey as Medical Administrative Assistant on a Federal Hospital in South Brazil.
2010 >> Got a full scholarship in one of the top 3 Universities in Brazil to study Bachelor in Architecture.
2011 >> Balanced diverse experiences in architectural field from permits documentation to interior design.
2013 >> Worked at Federal Justice in projects related to new buildings design and modernization of existing assets and public spaces.
2017 >> Worked in in private company as architect and project manager for 16 projects of public spaces and large condos.
2018 >> Came to Vancouver-CA to study English and post-degree diploma in Web Design at Langara College.
2022 >> Started to work as UI/UX Designer at TSB Communications group while volunteering as UX designer at UBC Neuroscience Department.
NOW >> Today, Jaque designs and manages UI/UX, product and graphics assets for 5 companies of the group and a few external clients from diverse fields from real estate industry to healthcare and education.
2010 >> Got a full scholarship in one of the top 3 Universities in Brazil to study Bachelor in Architecture.
2011 >> Balanced diverse experiences in architectural field from permits documentation to interior design.
2013 >> Worked at Federal Justice in projects related to new buildings design and modernization of existing assets and public spaces.
2017 >> Worked in in private company as architect and project manager for 16 projects of public spaces and large condos.
2018 >> Came to Vancouver-CA to study English and post-degree diploma in Web Design at Langara College.
2022 >> Started to work as UI/UX Designer at TSB Communications group while volunteering as UX designer at UBC Neuroscience Department.
NOW >> Today, Jaque designs and manages UI/UX, product and graphics assets for 5 companies of the group and a few external clients from diverse fields from real estate industry to healthcare and education.
A Multidisciplinary Design Leader with Architectural Roots
With over 15 years of experience in the job market, including a five-year foundation in architecture and project management, I bring a rare blend of strategic vision, technical depth, and adaptability shaped by work across small companies and government environments.
This background has trained me to navigate complex approval processes, formal contracts, and highly discerning stakeholders with clarity and precision.
In 2018 I immigrated from Brazil to Canada to pursue a post-degree diploma in Web Design, and over the past four years I have served as Art Director at TSB Communications, while also supporting Operations Management for Bella Staging and acting as Product Manager for Bella Virtual. In parallel, I have worked as a Web Designer and 3D Rendering Consultant for Ark+Mason Interior Design Firm, Graphic Designer for social media and marketing collateral at Headshots Photo and Akshon Media, and as a UI/UX Designer for Lab Online Booking.
i AM well known for:
Being a beloved pet sitter. What can I say? I have a talent for melting the hardest personalities.
A committed and loyal friend. As a shy and solo immigrant, I value and cultivate each one of my connections with great care.
For my passion for understanding how things work. From mechanics to pastry, my generalist curious mind must see how things are made.
For my passion for understanding how things work. From mechanics to pastry, my generalist curious mind must see how things are made.
A fast-moving coworker, I value the effort of being present in myself and in the others around me, testing fast, failing faster, reviewing, switching, and trying again. I am really good at multitasking and time management. Addicted to the rush, it is a pattern that repeats across different countries and industries. I end up embracing more than planned. In Brazil I managed 16 projects at the same time (planning and construction permits) and here I work for a group of 5 companies and have 12 external clients for website maintenance alone.
A few assessments have led me to conclude that I am this way because of my empathy, curiosity, excellent time management and conflict resolution skills.
My time at the most prestigious Architecture University in Brazil helped me acquire and shape my capacity to detach ego from result, focusing on final goals and applying constructive feedback. Some extraordinary people along the way taught me the importance of good communication and a healthy environment to bring out the best in everyone around me, making happy journey and our time as meaningful as possible on this Earth.
Bella Virtual Staging - Support Operations Role
While UI/UX designer and researching the operations working flow, I eventually participate in order as QA and consultation, to ensure the clients are well attended, specially the clients from interior design and constructions field, which the order demands more customization than a traditional virtual staging and 3d rendering. I support Bella Ops Team in many employees' transitions, vacations and PTOs while I design the system that will replace the manual labor and speed their workflow and solve their pains.
Related Projects Under the TSB Communications Group
Besides Bella Virtual Staging, Jaque contributed design and management work across multiple sister companies:
Bella Platform — UI/UX and Product Designer managing business requirements, development limitations and user research to output the seamless userflow.
Bella Catalog AI — Collaboration with a new AI developer (architect + data scientist) to expand AI capabilities in staging automation.
Ark and Mason Architecture company — Jaque designed the original and redesigned the website twice following the brand upgrades through out the years.
TSB LOB — Self Check-in Healthcare, VCH Lab Repository, Online Booking CRM— Contributed to customized UI and UX upgrades for clients such as Vancouver Coastal Health and Vancouver General Hospital.
Esim by Cellunlocker — Transitioned from unlocking phones to selling eSIM cards for travelers — Jaque designed their new responsive e-commerce website made with WordPress and Woocommerce.
Headshot Photo Photography Company — I support them creating branding materials, brochures, documentation and social media posts.
Bella Platform — UI/UX and Product Designer managing business requirements, development limitations and user research to output the seamless userflow.
Bella Catalog AI — Collaboration with a new AI developer (architect + data scientist) to expand AI capabilities in staging automation.
Ark and Mason Architecture company — Jaque designed the original and redesigned the website twice following the brand upgrades through out the years.
TSB LOB — Self Check-in Healthcare, VCH Lab Repository, Online Booking CRM— Contributed to customized UI and UX upgrades for clients such as Vancouver Coastal Health and Vancouver General Hospital.
Esim by Cellunlocker — Transitioned from unlocking phones to selling eSIM cards for travelers — Jaque designed their new responsive e-commerce website made with WordPress and Woocommerce.
Headshot Photo Photography Company — I support them creating branding materials, brochures, documentation and social media posts.