Bella AI Tools
At the heart of this transformation is the Bella AI Catalog.
Powered by advanced machine learning, Bella AI Catalog automates the creation, organization, and enhancement of property visuals, enabling realtors and designers to instantly generate curated, high-quality content. This intelligent system transforms digital assets into personalized marketing tools, accelerating decision-making and elevating brand consistency across every listing.
Building upon this foundation, I designed a suite of AI-powered creative tools that extend Bella’s capabilities beyond visual presentation — enabling users to create, write, and communicate seamlessly within one cohesive platform.
These eight tools —

Photo Enhancer
Object Remover
Twilight Conversion
Caption Generator
Brochure Templates
AI Video Narration
Style Recommender
Lead Follow-Up Bot

— were conceived to make AI feel invisible yet indispensable. Together, they turn the Bella ecosystem into an end-to-end creative companion, where technology amplifies human intuition rather than replacing it.
Challenges Designing AI Tools and a Conversational UI Userflows
Tone and Personality – Finding the right voice: professional enough for real estate, yet warm and human to build trust.
Visual Clarity – Designing structured layouts for unstructured dialogue, using spacing, highlights, and microinteractions to guide attention.
Error Handling – Anticipating confusion and crafting empathetic fallback responses that recover the flow naturally.
Transparency and Trust – Showing users what data is used and confirming each action to build confidence in the AI.
Consistency with Brand UI – Aligning conversational rhythm, typography, and motion with Bella’s existing design language for a seamless experience.
AI branded Furniture catalog
browsing to room SET ProfilE
AI Branded Catalog, Saving Reference to start a Staging Project
AI Branded Catalog, Saving Reference to start a Staging Project
Search Catalog Mobile AB Testing
Search Catalog Mobile AB Testing
AI tool box integrated to another platform
Bella AI Tool Box is Being Integrated to Other Systems as Third Part AGENT

Bella Virtual Staging Operations Quality Control
Bella Virtual Staging Operations Quality Control
AI Hub with set of AI editing tools to enhance listing content from copy to visuals.
AI Hub with set of AI editing tools to enhance listing content from copy to visuals.
DESIGN HANDOFF TYPE ONE - USEFLOW WITH WIREFRAMES AND ANNOTATION FOR DEV
ORDERING VIRTUAL STAGING THROUG BRAND CATALOG
*Through out 4 years project, I adjusted the design handoff according to the process that developers adapt better and our management source status.
Some of them prefer annotation on figma, some others don't like Figma and I place the annotation with screenshot(sometimes video or gif to show the interaction/reproduce error) and specs on Jira card reinforcing the specs for UI details that I caught on QA phases.

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