Professional Timeline
2006 >> Started professional journey as Medical Administrative Assistant on a Federal Hospital in South Brazil.
2010 >> Got a full scholarship in one of the top 3 Universities in Brazil to study Bachelor in Architecture.
2011 >> Balanced diverse experiences in architectural field from permits documentation to interior design.
2013 >> Worked at Federal Justice in projects related to new buildings design and modernization of existing assets and public spaces.
2017 >> Worked in in private company as architect and project manager for 16 projects of public spaces and large condos.
2018 >> Came to Vancouver-CA to study English and post-degree diploma in Web Design at Langara College.
2022 >> Started to work as UI/UX Designer at TSB Communications group while volunteering as UX designer at UBC Neuroscience Department.
NOW >> Today Jaque manages UI/UX, product and graphics assets for 5 companies of the group and a few external clients from diverse fields from real estate industry to healthcare and education.
2010 >> Got a full scholarship in one of the top 3 Universities in Brazil to study Bachelor in Architecture.
2011 >> Balanced diverse experiences in architectural field from permits documentation to interior design.
2013 >> Worked at Federal Justice in projects related to new buildings design and modernization of existing assets and public spaces.
2017 >> Worked in in private company as architect and project manager for 16 projects of public spaces and large condos.
2018 >> Came to Vancouver-CA to study English and post-degree diploma in Web Design at Langara College.
2022 >> Started to work as UI/UX Designer at TSB Communications group while volunteering as UX designer at UBC Neuroscience Department.
NOW >> Today Jaque manages UI/UX, product and graphics assets for 5 companies of the group and a few external clients from diverse fields from real estate industry to healthcare and education.
A Multidisciplinary Design Leader with Architectural Roots
With over 20 years of experience in the job market, including a five-year foundation in architecture and project management, I bring a rare blend of strategic vision, technical depth, and adaptability shaped by work across small companies and government environments. This background has trained me to navigate complex approval processes, formal contracts, and highly discerning stakeholders with clarity and precision.
In 2018 I immigrated from Brazil to Canada to pursue a post-degree diploma in Web Design, and over the past four years I have served as Art Director at TSB Communications, while also supporting Operations Management for Bella Staging and acting as Product Manager for Bella Virtual. In parallel, I have worked as a Web Designer and 3D Rendering Consultant for Ark+Mason Interior Design Firm, Graphic Designer for social media and marketing collateral at Headshots Photo and Akshon Media, and as a UI/UX Designer for Lab Online Booking.
Documentation you may be interested
achievements
Jaque, the Product Designer and Product Manager
LOB Healthcare Platform (Platform that serves 3.6M+ bookings across BC)
- Designed analytics dashboard replacing manual data exports across 70+ healthcare facilities, enabling same-day decision-making
- Led end-to-end UX for iOS self check-in MVP currently in active sales pipeline with Fraser Health and Vancouver Coastal Health
- Delivered WCAG and WAI-ARIA compliant product built for public health authority scale
- Redesigned VGH's internal lab directory, measurably reducing volume of internal lab inquiries
- Designed analytics dashboard replacing manual data exports across 70+ healthcare facilities, enabling same-day decision-making
- Led end-to-end UX for iOS self check-in MVP currently in active sales pipeline with Fraser Health and Vancouver Coastal Health
- Delivered WCAG and WAI-ARIA compliant product built for public health authority scale
- Redesigned VGH's internal lab directory, measurably reducing volume of internal lab inquiries
Bella Platform(Design management platform)
- Platform launched and is actively onboarding design studios
- Consolidated order management, inventory, and studio workflows into one system, eliminating manual email and spreadsheet dependencies
- Led concept to launch including QA coordination and release readiness over a 4-year iterative cycle
- Product scaled to support 40,000+ images per year and contributed to over $2 billion in real estate sales
- Platform launched and is actively onboarding design studios
- Consolidated order management, inventory, and studio workflows into one system, eliminating manual email and spreadsheet dependencies
- Led concept to launch including QA coordination and release readiness over a 4-year iterative cycle
- Product scaled to support 40,000+ images per year and contributed to over $2 billion in real estate sales
Jaque, the Web and Graphic Designer and Design Lead
At TSB Communications I designed/lead development of 12 websites for external clients including Vancouver General Hospital Internal Lab repository, Vancouver Film Festival and Kelvin Luk Real Estate Group.
With Akshon Esports Media I lead the revamp 3 esport websites and year maintenance. PlayVs and Evil Geniuses still request specifically for Jaque regularly for contract add-ons as she owns the website ux and knows the structure and scalability.
>> Increased engagement by restructuring information architecture and improving visual hierarchy.
>> Enhanced performance and SEO, resulting in increased organic traffic and faster load times.
>> Reduced task completion time and improved usability through clearer navigation and interaction design.
- Bella Staging increased the conversion in +17% on their first website revamp in 2023 and 11% on the second revamp in 2026.
- Play Versus reported reduction of 35% on bounce rate after the redesign.
With Akshon Esports Media I lead the revamp 3 esport websites and year maintenance. PlayVs and Evil Geniuses still request specifically for Jaque regularly for contract add-ons as she owns the website ux and knows the structure and scalability.
>> Increased engagement by restructuring information architecture and improving visual hierarchy.
>> Enhanced performance and SEO, resulting in increased organic traffic and faster load times.
>> Reduced task completion time and improved usability through clearer navigation and interaction design.
- Bella Staging increased the conversion in +17% on their first website revamp in 2023 and 11% on the second revamp in 2026.
- Play Versus reported reduction of 35% on bounce rate after the redesign.
I perform as UI/UX designer for 3 online products to improve performance of services already running for long time in the market in a time when online products need to be reinvented to embrace audience and technology changes.
With Bella Virtual Staging, LOB Online Booking and Cellunlocker, I created/contributed to 3 platforms to automate processes and escalate production.
>> Bella Virtual designer handoff errors decreased in 90% after applying comment by photo on operations process.
>> Client revision request reduced in 22% after applying accept to download feature on delivery screen.
With Bella Virtual Staging, LOB Online Booking and Cellunlocker, I created/contributed to 3 platforms to automate processes and escalate production.
>> Bella Virtual designer handoff errors decreased in 90% after applying comment by photo on operations process.
>> Client revision request reduced in 22% after applying accept to download feature on delivery screen.
I am well known for:
Being a beloved pet sitter. What can I say? I have a talent for melting the hardest personalities.
A committed and loyal friend. As a shy and solo immigrant, I value and cultivate each one of my connections with great care.
For my passion for understanding how things work. From mechanics to pastry, my generalist curious mind must see how things are made. A fast-moving coworker, I value the effort of being present in myself and in the others around me, testing fast, failing faster, reviewing, switching, and trying again. I am really good at multitasking and time management. Addicted to the rush, it is a pattern that repeats across different countries and industries. I end up embracing more than planned. In Brazil I managed 16 projects at the same time (planning and construction permits) and here I work for a group of 5 companies and have 12 external clients for website maintenance alone.
A committed and loyal friend. As a shy and solo immigrant, I value and cultivate each one of my connections with great care.
For my passion for understanding how things work. From mechanics to pastry, my generalist curious mind must see how things are made. A fast-moving coworker, I value the effort of being present in myself and in the others around me, testing fast, failing faster, reviewing, switching, and trying again. I am really good at multitasking and time management. Addicted to the rush, it is a pattern that repeats across different countries and industries. I end up embracing more than planned. In Brazil I managed 16 projects at the same time (planning and construction permits) and here I work for a group of 5 companies and have 12 external clients for website maintenance alone.
A few assessments have led me to conclude that I am this way because of my empathy, curiosity, excellent time management and conflict resolution skills.
My time at the most prestigious Architecture University in Brazil helped me acquire and shape my capacity to detach ego from output, focusing on final goals applying constructive feedback. Some extraordinary people along the way taught me the importance of good communication and a healthy environment to bring out the best in everyone around me, making happy journey and out time as meaningful as possible on this Earth.
My time at the most prestigious Architecture University in Brazil helped me acquire and shape my capacity to detach ego from output, focusing on final goals applying constructive feedback. Some extraordinary people along the way taught me the importance of good communication and a healthy environment to bring out the best in everyone around me, making happy journey and out time as meaningful as possible on this Earth.
From Skill-Building to Strategic Growth
My initial goal was simple: to deepen the skills I learned in Web Design at Langara College, build strong roots in Vancouver, launch Bella Platform, and reach a point where my work was recognized and trusted at TSB.
Build roots. Become essential. Grow as much as possible. These are the quiet, basic, practical goals of an immigrant.
I achieved them. My potential was recognized early, and I was given the opportunity to move forward quickly. The company invested in me, and we grew together through meaningful projects, valuable experiences, and strong professional relationships. I am deeply grateful for this journey.
That level of dedication, however, came with trade-offs. I focused intensely on gaining experience and growth, and as a result, I invested less time in networking outside my immediate environment, besides my beloved external clients. While many friends moved between short contracts and faced repeated layoffs, I stayed, built carefully, and protected what I had, not only because I care deeply about my team and my work, but because I understand how fragile stability can be. As an immigrant from a humble background, I do not have the luxury of taking reckless risks with my future or my finances.
After four years, the landscape has changed. I have launched my product, expanded my experience across disciplines, and reached a point where staying no longer supports my growth.
Now I am seeking new challenges, greater diversity in my work, and continued professional growth. Living independently in one of the most expensive cities in the world requires financial preparation, support, and room to evolve, and I am ready to take that next step with intention and confidence.
More about Bella Staging and Bella Virtual Roles:
- I help out being 3D Rendering Consultant for large scale construction and interior design projects
- QA for 3D rendering library for Furniture Partners on a Project related to 3D AI libraries.
- I perform as Graphic Designer and graphic/website management for Marketing Departments of Ark and Mason, Headshots Photography, LOB, Bella and TSB.
- QA for 3D rendering library for Furniture Partners on a Project related to 3D AI libraries.
- I perform as Graphic Designer and graphic/website management for Marketing Departments of Ark and Mason, Headshots Photography, LOB, Bella and TSB.
As Art Director at Bella Virtual Staging, a Vancouver-based global pioneer in virtual staging, I led the creative vision that redefined how real estate is visually experienced. By merging architectural sensibility with digital artistry, I directed teams in producing hyper-realistic, emotionally engaging imagery that helped accelerate property sales and move billions of dollars in real estate listings worldwide. My focus was on crafting a distinctive visual identity that balanced aesthetic excellence with market-driven storytelling.
Operating at scale with a high volume of orders processed through Shopify, Bella Virtual Staging serves a diverse clientele of real estate agents, developers, photographers, and interior designers—empowering them to transform empty spaces into visually compelling, market-ready properties that capture attention and drive sales.
Operating at scale with a high volume of orders processed through Shopify, Bella Virtual Staging serves a diverse clientele of real estate agents, developers, photographers, and interior designers—empowering them to transform empty spaces into visually compelling, market-ready properties that capture attention and drive sales.
Related Projects Under the TSB Communications Group
Besides Bella Virtual Staging, Jaque contributed design and management work across multiple sister companies:
Bella Platform — UI/UX and Product Designer managing business requirements, development limitations and user research to output the seamless userflow.
Bella Catalog AI — Collaboration with a new AI developer (architect + data scientist) to expand AI capabilities in staging automation.
Ark and Mason Architecture company — Jaque designed the original and redesigned the website twice following the brand upgrades through out the years.
TSB LOB — Self Check-in Healthcare, VCH Lab Repository, Online Booking CRM— Contributed to customized UI and UX upgrades for clients such as Vancouver Coastal Health and Vancouver General Hospital.
Esim by Cellunlocker — Transitioned from unlocking phones to selling eSIM cards for travelers — Jaque designed their new e-commerce website made with WordPress and Woocommerce.
Headshot Photo Photography Company — I support them creating branding materials, brochures, and social media posts.
Bella Platform — UI/UX and Product Designer managing business requirements, development limitations and user research to output the seamless userflow.
Bella Catalog AI — Collaboration with a new AI developer (architect + data scientist) to expand AI capabilities in staging automation.
Ark and Mason Architecture company — Jaque designed the original and redesigned the website twice following the brand upgrades through out the years.
TSB LOB — Self Check-in Healthcare, VCH Lab Repository, Online Booking CRM— Contributed to customized UI and UX upgrades for clients such as Vancouver Coastal Health and Vancouver General Hospital.
Esim by Cellunlocker — Transitioned from unlocking phones to selling eSIM cards for travelers — Jaque designed their new e-commerce website made with WordPress and Woocommerce.
Headshot Photo Photography Company — I support them creating branding materials, brochures, and social media posts.
Bella Virtual Staging - Support Operations Role
While UI/UX designer and researching the operations working flow, I eventually participate in order as QA and consultation, to ensure the clients are well attended, specially the clients from interior design and constructions field, which the order demands more customization than a traditional virtual staging and 3d rendering. I support Bella Ops Team in many employees' transitions, vacations and PTOs while I design the system that will replace the manual labor and speed their workflow and solve their pains.
3D Rendering Orders Userflow
